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Investor Yatra Organised by Amit


Ambrish Murthy, Knowlarity


  • Knowlarity had raised $ 8.5 mn till this date.

Typical Startup Journey

Time 1 yr 2 yr 3 yr 5 yr
Stage Seed Angel Series A Series B Series C
Amount $ 200 K $ 1 M $ 4 M $ 10 M $ 20 M
Required Team


Product Product Market Fit Revenue Profits
Rate of Failure 1/10 1/10 1/10 1/5 1/2

Remember this along your journey:

“How do we together make loads of money, without risk”

Met the following in this Yatra:

  • Abhishekh, ex-GM, Lime Labs, Founder T-Labs, BHU
  • Arpit – Founder TLabs, MBA IIT Bombay, Headstart
  • Pankaj Jain – ex-Tlabs, now 500 startups

“ It’s very important to test the product, as frequently as possible. Experiment quickly, think quickly and execute quickly. Entrepreneurs fear going out to the market.”

“Most of the technology startups FAIL in Go to Market”
# Accelerators are very focused on a particular area and have skills in it.
# Incubators generally give infra only.
# TLabs : Takes 10% for Rs. 10 lakhs. Its a 4 month programme with weekly sessions.

Mukul Singhal, SAIF Partners

# Financial Plan has to be simple, max 24 people
# A Business Plan is important because, when people ask questions, it’s needed to put structure to the conversations.

Amit India Emporium

# Home Page should have small banners of the most popular categories.
# Home page should mention the important categories in the footer.
# There should be a small “About Us” in the footer.